Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from Coce
Image from OpenLibrary

Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University.

By: Publication details: Thousands Oaks, CA : SAGE, c2016Edition: Fourth EditionDescription: xvii, 417 pages : illustrations ; 23 cmISBN:
  • 9781483377568 (pbk. : acidfree paper)
Subject(s): DDC classification:
  • 302.23072/1 23
LOC classification:
  • P91.3 .B385 2016
Contents:
Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books URBE Library General Stacks Non-fiction P91.3 .B385 2016 Copy 1 (Browse shelf(Opens below)) 1 Available 0375
Books URBE Library General Stacks Non-fiction P91.3 .B385 2016 Copy 2 (Browse shelf(Opens below)) 2 Available 0376
Total holds: 0

Revised edition of the author's Media and communication research methods, 2014.

Includes bibliographical references (pages 401-408) and indexes.

Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary.

There are no comments on this title.

to post a comment.
Share

Actively maintained by Library Center and EdTech Departments at URBE University