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008 120829s2014 ohua e bi 001 0 eng
010 _a 2012948254
020 _a9781133964612
020 _a1133964613
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHD62.4
_b.P46 2014
100 1 _aPeng, Mike W.,
_d1968-
245 1 0 _aGlobal strategy /
_cMike W. Peng.
250 _a3rd ed.
260 _aMason, Ohio :
_bSouth-Western,
_c©2014.
300 _axxx, 530 p. :
_bill. ;
_c24 cm.
500 _aFormerly CIP.
_5Uk
504 _aIncludes bibliographical references and indexes.
505 0 0 _aPart I: FOUNDATIONS OF GLOBAL STRATEGY. 1. Strategizing Around the Globe -- 2. Managing Industry Competition -- 3. Leveraging Resources and Capabilities -- 4. Emphasizing Institutions, Cultures, and Ethics -- Part II: BUSINESS-LEVEL STRATEGIES. 5.Growing and Internationalizing the Entrepreneurial Firm -- 6. Entering Foreign Markets -- 7. Making Strategic Alliances and Networks Work -- 8. Managing Global Competitive Dynamics -- Part III: CORPORATE-LEVEL STRATEGIES. 9. Diversifying, Acquiring and Restructuring -- 10. Strategizing, Structuring and Learning Around the World -- 11. Governing the Corporation Around the World -- 12. Strategizing With Corporate Social Responsibility -- Integrative Cases.
650 0 _aInternational business enterprises
_xManagement.
650 0 _aGlobalization.
650 0 _aStrategic planning.
650 0 _aMAN420
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1403/2012948254-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1403/2012948254-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy1403/2012948254-t.html
906 _a0
_bibc
_corigres
_d2
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c111
_d111