000			01902cam a2200337 i 4500
999			_c126 _d126
001			18807678
003			URBE
005			20180328113549.0
006			a||||gr|||| 001 0
007			ta
008			151005s2016 caua b 001 0 eng
010			_a 2015028126
020			_a9781483377568 (pbk. : acidfree paper)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aP91.3 _b.B385 2016
082	0	0	_a302.23072/1 _223
100	1		_aBerger, Arthur Asa, _d1933- _eauthor.
245	1	0	_aMedia and communication research methods : _ban introduction to qualitative and quantitative approaches / _cArthur Asa Berger, San Francisco State University.
250			_aFourth Edition.
260			_aThousands Oaks, CA : _bSAGE, _cc2016
300			_axvii, 417 pages : _billustrations ; _c23 cm
500			_aRevised edition of the author's Media and communication research methods, 2014.
504			_aIncludes bibliographical references (pages 401-408) and indexes.
505	0		_aPreface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary.
650		0	_aMass media _xResearch _xMethodology.
650		0	_aCommunication _xResearch _xMethodology.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK