000			02536cam a22003855a 4500
999			_c142 _d142
001			18710589
003			URBE
005			20180716135626.0
006			a||||gr|||| 001 0
007			ta
008			150722s2017 maua grb 001 0 eng
010			_a 2015947424
020			_a9781305500006
020			_a1305500008
040			_aDLC _cDLC _eURBE
041			_aeng
042			_apcc
050	0	0	_aHM 263 _b.N493 2017
100	1		_aNewsom, Doug.
245	1	0	_aPublic relations writing : strategies & structures / _cDoug Newsom, Jim Haynes.
250			_aEleventh edition.
260			_aBoston : _bCengage Learning, _c2017.
300			_aXX, 362 p. : _billustrations ; _c23 cm.
504			_aIncludes bibliographical references and index
505	0		_aPart 1 PR Writing: Role and responsibility -- Public relations and the writer -- Ethical and legal responsibilities of the PR writer -- Part 2 Writing principles -- Writing to clarify and simplify the complex: style and content -- Grammar,spelling and punctuation -- Social media writing -- Part 3 Preparing to write -- Research for the public relations writer -- Writing to persuade -- Part 4 Writing for select audiences -- Media kits, media pitches, backgrounders and columns -- Writing for public media -- Emails, memos, letters, proposals and reports -- Newsletters -- magazines and brochures -- Speeches, presentations and other orally delivered messages -- Part 5 Writing in turbulent times -- Crisis communication.
520			_aCombining the practical approach of a trade book with fundamental PR principles and theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, thoroughly equips students with the essential techniques and methods needed to write with understanding and purpose. The Eleventh Edition takes a more strategic focus as it guides students through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for turbulent times. It also introduces different styles and techniques behind writing principles. In addition, the text now includes an entire chapter devoted to writing for social media.
650	0	0	_aPublic relations.
650	0	0	_aPersuasion (Psychology)
650	0	0	_aPublic relations _xAuthorship
700	1		_aHaynes, Jim.
906			_a0 _bibc _corigres _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK