000			02057nam a22002897a 4500
999			_c144 _d144
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003			URBE
005			20180717153331.0
006			a||||gr|||| 001 0
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008			180717b 2014nyuab||grb||| 001 0 eng d
020			_a9781259070952
040			_aDLC _cDLC _dURBE
050	0	0	_aHD30.4 _b.E47 2014
082			_a658.0072 _222
100	1		_aCooper, Donald R.
245	1	0	_aBusiness research methods / _cDonald R. Cooper, Pamela S. Schindler.
250			_aTwelve edition.
260			_aNew York : _bMcGraw-Hill/Irwin, _cc2014
300			_axxiv, 692 p. : _bill. (mostly col.), map ; _c29 cm.
490	0		_aThe McGraw-Hill/Irwin series in operations and decision sciences
504			_aIncludes bibliographical references (p. 630-651) and indexes.
505			_aPart I. Introduction to business research -- Research in business -- Ethics in business research -- Thinking like a researcher -- The research process: An overview -- Clarifying the research question through secondary data exploration -- Part II. The design of business research -- Research design: An overview -- Qualitative research -- Observation studies -- Experiments -- Surveys -- Part III. The sources and collection of data -- Measurement -- Measurement scales -- Questionnaires and instruments -- Appendix 13a: Creating effective measurement questions -- Sampling -- Appendix 14a: Determine sample size -- Part IV. Analysis and presentation of data -- Data preparation and description -- Appendix 15a: describing data statistically -- Exploring, displaying, and examining data -- Hypothesis testing -- Measures of association -- Presenting insights and findings: written reports -- Presenting insights and findings: oral presentations -- Case index -- Appendix A. Business research request and proposals (with Sample RFP) -- Appendix B. Focus group discussion guide -- Appendix C. Nonparametrics significance tests -- Selected statistical tables.
650		0	_aIndustrial management _x Research.
700	1		_aSchindler, Pamela S.
942			_2lcc _cBK