000			02098cam a2200337 i 4500
001			18551789
003			Urbe University
005			20210510151354.0
008			150402s2016 maua 001 0 eng
010			_a 2015011544
020			_a9780134010496
020			_a0134010493
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
043			_an-us---
050	0	0	_aHM1221 _b.W55 2016
082	0	0	_a659.20973 _223
100	1		_aWilcox, Dennis L.
245	1	0	_aPublic relations writing and media techniques / _cDennis L. Wilcox, San Jose State University, Bryan H. Reber, University of Georgia.
250			_aEighth Eition.
260			_aBoston : _bPearson , _c2016
300			_axv, 368 pages : _bcolor illustrations ; _c28 cm
500			_aIncludes index.
505			_a1 Getting Organized for Writing.-- 2 Becoming a Persuasive Writer.-- 3 Finding and Making News.-- 4 Working with Journalists and Bloggers.-- 5 Writing the News Release.-- 6 Preparing Fact Sheets, Advisories, Media Kits and Pitches.-- 7 Creating Feature Content and Op-Eds.-- 8 Publicity Photos and Infographics .-- 9 Radio, Television, and Online Video.-- 10 Websites, Blogs, and Podcasts.-- 11 Social Media and Mobile Apps.-- 12 Intranets, Newsletters, and Brochures.-- 13 Writing Email, Memos, and Proposals.-- 14 Giving Speeches and Presentations.-- 15 Organizing Meetings and Events.-- 16 Using Direct Mail and Advertising.-- 17 Working Within a Legal Framework.-- 18.- Planning Programs and Campaigns.-- 19 Measuring Success
650		0	_aPublic relations _zUnited States.
650		0	_aPublic relations _zUnited States _xAuthorship.
700	1		_aReber, Bryan H.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c330 _d330