000 01624cam a22003015i 4500
001 21783124
003 Urbe University
005 20210706160034.0
008 201030s2020 mau 000 0 eng
010 _a 2020949397
020 _a9780357512364
_q(paperback)
040 _aDLC
_beng
_erda
_cURBE
042 _apcc
050 _aHD62.4
_b.P46 2022
100 1 _aPeng, Mike W.,
_eauthor.
245 1 0 _aGlobal strategy /
_cMike W. Peng.
250 _a5e.
260 _aBoston :
_bCengage Learning ,
_c2022
300 _a460 pages
505 _aPART 1: Foundation of Global Strategy.-- Chapter 1: Strategizing around the Globe.-- Chapter 2: Managing Industry Competition.-- Chapter 3: Leveraging Resources and Capabilities.-- Chapter 4: Emphasizing Institutions, Cultures and Ethics .-- PART 2: Business -Level Strategies.-- Chapter 5: Growing and Internationalizing the Entrepreneurial Firm.-- Chapter 6: Entering Foreign Markets.-- Chapter 7: Making Strategic Alliances and Networks Work.-- Chapter 8: Managing Competitive Dynamics.-- PART 3: Corporate-Level Strategies.-- Chapter 9: Diversifying and Managing Acquisitions Globally.-- Chapter 10: Strategizing, Structuring and Innovation Around the World.-- Chapter 11: Governing the Corporation Globally.-- Chapter 12: Strategizing on Corporate Social Responsability.-- PART 4: Integrative Cases
650 0 _aGlobalization
650 0 _aInternational Business Enterprises
_xManagement
650 0 _aMAN420
651 _aStrategic Planning
906 _a0
_bibc
_corignew
_d2
_eepcn
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c336
_d336