000			02964cam a22003618i 4500
001			21502830
003			Urbe University
005			20211022145800.0
008			200416s2021 cau b 000 0 eng
010			_a 2020017828
020			_a9781544392004 _q(paperback)
020			_z9781544392011 _q(epub)
020			_z9781544392028 _q(epub)
020			_z9781544392035 _q(ebook)
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHM1221 _b.P34 2021 C.1
082	0	0	_a659.2 _223
100	1		_aPage, Janis Teruggi, _eauthor.
245	1	0	_aIntroduction to public relations : _bStrategic, Digital, and Socially Responsible Communication / _cJanis Teruggi Page, University of Illinois at Chicago, Lawrence J. Parnell, George Washington University.
250			_aSecond edition.
260			_aThousand Oaks California : _bSAGE Publications Inc , _c2021
263			_a1111
300			_axxiii, 421 pages : _billustration (chiefly color) ; _c26 cm
504			_aIncludes bibliographical references.
505			_aCHAPTER 1 : Strategic Public Relations: A Constantly Evolving Discipline .-- CHAPTER 2: The History of Modern Public Relations: From Barnum to Lee, Bernays to Page, and Introducing Other Pioneers .-- CHAPTER 3 : Ethics and Law in Public Relations .-- Chapter 4: Foundations of Public Relations : Research and Theory.-- CHAPTER 5: Strategic Communication Planning.-- CHAPTER 6: Public Relations Writing: Persuasive and Audience Focused .-- CHAPTER 7: Media Relations in a Digital World- CHAPTER 8: Social Media and Emerging Technologies.-- CHAPTER 9: Corporate Social Responsability and Community Relations.-- CHAPTER 10: Employee Relations, Corporate Culture, and Social Responsability.-- CHAPTER 11: Corporate Communication and Reputation Management.-- CHAPTER 12: Issues Management and Crisis Communication.-- CHAPTER 13: Sports, Tourism and Entertainment.-- CHAPTER 14: Nonprofit. Health, Education and Grassroots Organizations.-- CHAPTER 15: Public Affairs, Government Relations, and Political Communications.-- CHAPTER 16: Global Public Relations and Public Diplomacy
520			_a"How can public relations play a more active role in the betterment of society? Introduction to Public Relations: Strategies for Digital and Socially Responsible Communication, Second Edition presents the comprehensive field of public relations as it is today and will be tomorrow. Since the practice of public relations is rooted in credibility, the authors' main goal is to develop ethical and socially responsible communicators who are more concerned with building trust and respect with the diverse communities than envisioning the next viral campaign"--
650		0	_aPublic relations.
700	1		_aParnell, Lawrence J., _eauthor.
906			_a0 _bvip _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c394 _d394