000			01703pam a22003491i 4500
001			020236896
003			Uk
005			20220926181402.0
006			m || d |
007			cr |||||||||||
008			210618s2021 nju o 000|0|eng|d
015			_aGBC1A0074 _2bnb
020			_a9781292411217
037			_a9781292411347 _bPearson UK
040			_aStDuBDS _beng _cURBE _dUk _erda _epn
042			_aukblsr
050			_aHF5415.123 _b.C58 2022
082	0	4	_a659.1 _223
100	1	0	_aClow, Kenneth E., _eauthor.
245	1	0	_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack.
250			_aNinth edition.
250			_aGlobal edition.
260			_aNew York, NY : _bPearson, _c2022
505	0		_aPART I: THE IMC FOUNDATION 1. Integrated Marketing Communications 2. Brand Management 3. Buyer Behaviors 4. The IMC Planning Process PART II: IMC ADVERTISING TOOLS 5. Advertising Campaign Management 6. Advertising Design 7. Traditional Media Channels PART III: DIGITAL AND ALTERNATIVE MARKETING 8. Digital and Mobile Marketing 9. Social Media 10. Alternative Marketing PART IV: IMC PROMOTIONAL TOOLS 11. Database and Direct Response Marketing and Personal Selling 12. Sales Promotions 13. Public Relations and Sponsorship Programs PART V: IMC ETHICS, REGULATION, AND EVALUATION 14. Relations and Ethical Concerns 15. Evaluating an Integrated Marketing Program
650		0	_aCommunication in marketing.
650		0	_aAdvertising.
690	7		_aManagement and Business Studies _2blcoll
700	1	0	_aBaack, Donald, _eauthor.
776	0	8	_iPrint version : _z9781292411217
903			_aELD.DS.630366
942			_2lcc _cBK
999			_c454 _d454