| 000 | 02682nam a2200685 a 4500 | ||
|---|---|---|---|
| 001 | 9917848896504201 | ||
| 003 | Urbe University | ||
| 005 | 20230123153857.0 | ||
| 006 | m o d | | ||
| 007 | cr -n--------- | ||
| 008 | 101222s2010 nyua foab 001 0 eng d | ||
| 020 | _a9781606491737 | ||
| 035 | _a(PQKBManifestationID)11303301 | ||
| 035 | _a(PQKBTitleCode)TC0000507424 | ||
| 035 | _a(PQKBWorkID)10545973 | ||
| 035 | _a(PQKB)10646613 | ||
| 035 | _a(CaBNVSL)gtp00545434 | ||
| 035 | _a(MiAaPQ)EBC876591 | ||
| 035 | _a(Au-PeEL)EBL876591 | ||
| 035 | _a(CaPaEBR)ebr10437032 | ||
| 035 | _a(CaONFJC)MIL420522 | ||
| 035 | _a(EXLCZ)992550000000042441 | ||
| 040 | _cURBE University | ||
| 041 | _aeng | ||
| 050 | 4 |
_aHF5718.3 _b.M594 2010 |
|
| 100 | 1 | _aMizrahi, Janet. | |
| 245 | 1 | 0 |
_aFundamentals of writing for marketing and public relations _ba step-by-step guide for quick and effective results / _cJanet Mizrahi. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York, _bBusiness Expert Press : _c2010. |
||
| 300 |
_a94 pages : _b illustrations _c; 23 cm |
||
| 440 | _aCorporate Communication Collection | ||
| 504 | _aIncludes bibliographical references (p. 85-87) and index. | ||
| 505 | 0 | _aList of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index. | |
| 520 | 3 | _aThis book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner. | |
| 546 | _aEnglish | ||
| 650 | 0 | _aBusiness writing. | |
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aPublic relations. | |
| 653 | _aMarketing style | ||
| 653 | _aPress release | ||
| 653 | _aNews release | ||
| 653 | _aBrochure | ||
| 653 | _aBlog | ||
| 653 | _aMicroblog | ||
| 653 | _aTweet | ||
| 653 | _aNewsletter | ||
| 653 | _aE-newsletter | ||
| 653 | _aWeb copy | ||
| 653 | _aWeb writing | ||
| 653 | _aWebsite | ||
| 653 | _aPublic relations | ||
| 653 | _aMarketing | ||
| 653 | _aWriting | ||
| 653 | _aPitch letter | ||
| 653 | _aMedia kit | ||
| 653 | _aPress kit | ||
| 653 | _aMarcom | ||
| 906 | _aBOOK | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c488 _d488 |
||