000			01835nam a22002177a 4500
003			Urbe University
005			20251016102247.0
008			240722b |||||||| |||| 00| 0 eng d
020			_a9781119663706
040			_cURBE University
050			_aHD30.4 _b.B252 2020
100	1		_aBougie, Roger _eauthor _914
245	1	0	_aResearch Methods for Business : A Skill-Building Approach / _cRoger Bougie, Uma Sekaran
250			_a8th Edition
260			_aHoboken, New York : _bJohn Wiley & Son , _c2020
300			_axxv, 396 pages : _billustrations (some colors) ; _c26 cm
505	0		_aintroduction to research.-- The scientific approach and alternative approaches to investigation.-- Defining the management problem.-- Defining the research problem.-- The critical literature review.-- Theoretical framework and hypothesis development.-- Elements of research design.-- Interviews.--Observation.-- Administering questionnaires.-- Experimental designs.-- Measurement of variables: Operational definition.-- Measurement of variables: scaling, reliability and validity Sampling.-- Quantitative data analysis.--Quantitative data analysis: hypothesis testing.-- Qualitative data analysis.-- Conclusions. The research report
520			_a"Previous editions of this book have been used in various research methods courses with great success. For many years the book has helped thousands of my own students (undergraduate students, graduate students and executive students), as well as many more around the world, to carry out their research projects. The great strength of Research Methods for Business is that students find it clear, informal, easy to use and unintimidating. I have tried to maintain these strengths in this eighth edition"-- Provided by publisher
650		0	_aBusiness Research Methodology _915
942			_2lcc _cBK
999			_c551 _d551