000			01925cam a22003015i 4500
001			22295994
003			Urbe University
005			20250319194837.0
008			211102s2021 mau 000 0 eng
010			_a 2021949896
020			_a9780357516188 _q(paperback)
040			_aDLC _beng _erda _cDLC
042			_apcc
050			_a HF5415.1265 _b.B375 2023
100	1		_aBarker, Melissa S., _eauthor.
245	1	0	_aSocial media marketing : _ba strategic approach / _cMelissa S. Barker, Donald I. Barker.
250			_aThird Ed.
260			_aBoston : _bCengage Learning , _c2023
263			_a2112
300			_axvi, 328 pages : _bcolour illustrations ; _c28 cm
520			_a"Teach students how to use social media to market effectively with the latest developments, social media initiatives and best practices found in Zahay/Roberts/Parker/Barker/Barker's popular 'Social media marketing: a strategic approach'. Updated content highlights both emerging and established marketing techniques within popular social media platforms. Strong conceptual frameworks are punctuated with recent examples and practical cases. Expanded coverage of consumer behavior guides students in identifying with virtual communities, mastering visual storytelling and maximizing content marketing. New chapters address managing a digital marketing organization and leveraging paid advertising and social media influencers. A step-by-step planning model leads students through branding strategies and an organization’s integrated marketing communication approach while creating an actual social media marketing plan. Students also gain insights for create their own strong personal brand."-- Publisher's Website
650		0	_aInternet Marketing
650		0	_aInternet Advertising
700	1		_aBarker, Donald I., _eauthor.
906			_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c569 _d569