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| 001 | 23226066 | ||
| 003 | Urbe University | ||
| 005 | 20250508143039.0 | ||
| 008 | 230713s2024 iau b 001 0 eng | ||
| 010 | _a 2023031602 | ||
| 020 |
_a9781266873492 _q(hardcover) |
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| 020 |
_z9781264933655 _q(ebook other) |
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| 040 |
_aDLC _beng _erda _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aP90 _b.B284 2024 |
| 082 | 0 | 0 |
_a302.23 _223/eng/20230713 |
| 100 | 1 |
_aBaran, Stanley J., _eauthor. |
|
| 245 | 1 | 0 |
_aIntroduction to mass communication : _bmedia literacy and culture / |
| 250 | _a2024 Release. | ||
| 260 |
_a New York, NY : _bMcGraw Hill, _c2024 |
||
| 263 | _a1111 | ||
| 300 |
_axxv, 389, [37] pages : _bcolor illustrations ; _c28 centÃmeters |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPart 1: Laying the groundwork Part 2: Media, media industries, ad media audiences Part 3: Strategic communication industries Part 4: Mass-mediated culture in the information age | |
| 520 | _a"Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today's ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor's Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- | ||
| 521 |
_aAges 18+ _bMcGraw Hill LLC. |
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| 521 |
_aGrades 10-12 _bMcGraw Hill LLC. |
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| 650 | 0 | _aMass media. | |
| 650 | 0 | _aMass media and culture. | |
| 650 | 0 | _aMedia literacy. | |
| 776 | 0 | 8 |
_iOnline version: _aBaran, Stanley J. _tIntroduction to mass communication _bThirteenth edition. _dDubuque : McGraw Hill LLC, 2024 _z9781265433840 _w(DLC) 2023031603 |
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