000			03411pam a22003611i 4500
001			017669948
003			Uk
005			20251104143703.0
006			m || d |
007			cr |||||||||||
008			151209s2016 enk ob 001|0|eng|d
015			_aGBB5I1882 _2bnb
020			_a9781032159324
040			_aStDuBDS _beng _cStDuBDS _dUk _erda _epn
042			_aukblsr
050			_aHM1221 _b.S768 2025
100			_aSmith, Ronald _eauthor _922
245	1	0	_aBecoming a public relations writer : _bStrategic Writing for Emerging and Establisherd Media
250			_aSeventh edition.
260			_a New York, NY, _bRoutledge/Taylor & Francis Group : _c2025
300			_axii, 322 pages : _c25 cm.
504			_aIncludes bibliographical references and index.
505			_a. Part I: Principles of Effective Writing, 2. Chapter One: Writing…and What It Means to You--completed/done and submitted to publisher (completed– in MS Teams File) -- Sent to editor on May 26, 2024, 3. Chapter Two: Foundations of Public Relations Writing, 4. Chapter Three: Legal and Ethical Issues, 5. Chapter Four: The Public Relations Writing Process, 6. Chapter Five: Effective Writing, 7. Part II: Tactics and Techniques, 8. Chapter Six: News Writing Style, 9. Chapter Seven: Media Relations: Pitching and relationships, 10. Chapter Eight: News Release, 11. Chapter Nine: News Feature, 12. Chapter Ten: Communicating with Target Publics, 13. Chapter Eleven: Advocacy and Opinion Leadership, 14. Chapter Twelve: Advertising and Paid Placement, 15. Chapter Thirteen: Writing for Digital Platforms, 16. Chapter Fourteen: Audio and Visual Writing, 17. Chapter Fifteen: Speeches, 18. Chapter Sixteen: Fundraising Appeals & Donor Messages, 19. Part III: Business & Professional Communication, 20. Chapter Seventeen: Workplace Communication, 21. Chapter Eighteen: Presentation, Implementation, and Evaluation
520			_a"The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the writing process for public relations practice. The text covers public relations writing formats across digital and traditional media, providing comprehensive examples, guidelines, and exercises to learn the fundamentals of public relations writing and help students practice their writing and editing skills. This new edition is significantly streamlined with numerous updates throughout. It features updated diverse and inclusive examples and expands its coverage of writing for digital and social media, addressing influencer relations, media pitching, and media catching. A standalone chapter on ethics and legal issues for the PR writer also informs every chapter of the text. Helpful pedagogy includes in-class discussion prompts and writing assignments. This seventh edition is an ideal text for undergraduate and postgraduate courses in public relations writing. Free additional online resources include chapter summaries, assignments, test bank, sample syllabi, and other resources for the PR writer. Please visit www.routledge.com/9781032159324"-- Provided by publisher
650		0	_aPublic relations _xAuthorship. _923
650		0	_aPublic relations. _924
650		0	_aAdvertising _925
700			_aHutchins, Amber L. _eauthor _926
700			_aTindall, Natalie T. J. _eauthor _927
903			_aELD.DS.83387
942			_2lcc _cBK
999			_c607 _d607