000			02240aam a22003611i 4500
001			019996433
003			Uk
005			20251105094224.0
006			m || d |
007			cr |||||||||||
008			181005s2020 enka fo 000 0 eng d
015			_aGBC117501 _2bnb
020			_a9781529623819
040			_aSGPBL _beng _cSGPBL _dOCLCO _dUKMGB _dUKUOP _dUk _erda
042			_aukblsr
050		4	_aHF5415 _b.T966 2024
100	1		_aTuten, Tracy L., _eauthor. _928
245	1	0	_aSocial media marketing / _cTracy L. Tuten
250			_a5th edition.
260			_aThousand Oaks : _bSAGE , _c2024
300			_axii, 447 pages : _billustrations.
490	0		_aCore textbook
505	0		_aPart One: Foundations of Social Media Marketing-Chapter 1: The Social Media Environment-Chapter 2: Social Consumers-Chapter 3: Network Structure and Group Influences in Social Media--Part Two: Social Media Marketing Strategy and Planning -Chapter 4: Social Media Marketing Strategy -Chapter 5: Tactical Planning and Execution --Part Three: The Four Zones of Social Media -Chapter 6: Social Community Chapter 7: Social Publishing -Chapter 8: Social Entertainment -Chapter 9: Social Commerce --Part Four: Social Media Data Management and Measurement -Chapter 10: Social Media Analytics -Chapter 11: Social Media Metrics -- Part Five: Social Media Marketing in Practice -The Case Zone
520			_aThe original bestselling and award-winning textbook on social media marketing, featuring all essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with the new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics, and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is Professor of Marketing at Sofia University, USA.
650		0	_aDigital Media _929
650		0	_aSocial Media Marketing _930
650		0	_aSocial Media _932
650		0	_aDigital Media _933
903			_aELD.DS.566396
942			_2lcc _cBK
999			_c608 _d608