000			03416cam a22003378i 4500
001			22296470
003			Urbe University
005			20260211141812.0
008			211102s2022 enk b 001 0 eng
010			_a 2021048135
020			_a9781138390584 _q(paperback)
035			_a22296470
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aZ286.E43 _bH35 2022
082	0	0	_a070.5/797 _223/eng/20211102
100	1		_aHall, Frania, _eauthor. _950
245	1	4	_aThe Business of Digital Publishing : _bAn Introduction to the Digital Book and Journal Industries / _cFrania Hall.
250			_aSecond edition.
260			_aAbingdon, Oxon, _bRoutledge : _c2022
263			_a2203
300			_axi, 260 pages _b : illustrations (black and white _c27 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPart I. Technology context for digital publishing -- Developments towards digital production -- Structure for data and metadata -- Working with the web and other technology developments -- Organising content and the digital development process -- The context for ebook formats, e-readers and digital products -- Part II. Publishing sectors -- Developments in digital professional reference publishing -- Developments in digital publishing for the academic market -- Developments in digital publishing in the education market -- Developments in digital publishing for consumer market -- Part III. Digital publishing issues -- Copyright, piracy and selling rights -- Digital marketing, social media and discoverability -- New working practices and creative entrepreneurship -- Self publishing and other digital reader writer economies -- Futurising publishing structures.
520			_a"Thoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today. Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, education and trade) are explored in detail, providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole, such as pricing and copyright, and their impact on the industry is explored through relevant case studies. Taken together, the chapters examine the challenges of digital publishing and explores the opportunities it provides to develop new and diverse audiences. The Business of Digital Publishing remains is an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing"--
650		0	_aElectronic publishing. _951
650		0	_aElectronic journals _xPublishing. _952
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c613 _d613