000			02784nam a2200349 a 4500
001			in00024278308
003			Urbe University
005			20260212123532.0
007			cr_|||||||||||
008			250331t20252025nju ob 001 0 eng c
010			_a2025010739
020			_z9781394319008 _qpaperback
035			_a(DLC)24132090
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHD30.4. _bS435 2026
100	1		_aBougie, Roger _eauthor _4aut _4http://id.loc.gov/vocabulary/relators/aut _914
245	1	0	_aResearch methods for business : _ba skill-building approach / _cRoger Bougie.
250			_aNinth edition.
260			_aNew York : J _b John Wiley & Sons, _c2026
263			_a2507
300			_axxiv, 424 pages : _bill., _c25 cm
500			_aOriginally entered under: Uma Sekaran.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to Research -- The Scientific Approach and Alternative Approaches to Investigation -- Defining the Management Problem -- Defining the Research Problem -- The Critical Literature Review -- Theoretical Framework and Hypothesis Development -- Elements of Research Design -- Interviews -- Observation -- Administering Questionnaires -- Experimental Designs -- Measurement of Variables: Operational Definition -- Measurement of Variables: Scaling, Reliability and Validity -- Sampling -- Quantitative Data Analysis -- Quantitative Data Analysis: Hypothesis Testing -- Qualitative Data Analysis -- Conclusions -- The Research Report -- A Final Note to Students -- Statistical Tables -- Glossary -- Bibliography -- Index.
520			_a"Sustainability Marketing: A Global Perspective shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them"-- Provided by publisher.
650		0	_aBusiness _xResearch _xMethodology _958
776	1		_iPrint version: _tResearch methods for business _bNinth edition. _dHoboken, NJ : Wiley, 2025 _z9781394288946 _w(DLC) 2025010738
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c615 _d615