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| 001 | 23899282 | ||
| 003 | Urbe University | ||
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| 008 | 241022s2026 caua b 001 0 eng | ||
| 010 | _a 2024949060 | ||
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_a9781071901953 _qpaperback |
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| 035 | _a23899282 | ||
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_aHM1221 _b.P34 2026 |
| 100 | 1 |
_aPage, Janis Teruggi _eauthor _973 |
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| 245 | 1 | 0 |
_aIntroduction to public relations : _bstrategic, digital, and socially responsible communication / _cJanis Teruggi Page, University of Illinois at Chicago, Lawrence J. Parnell, George Washington University. |
| 250 | _aThird edition. | ||
| 260 |
_aThousand, Oaks, California , _bSage : _c2026 |
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| 300 |
_axxvi, 422 pages _billustrations (chiefly color) _c26 cm |
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| 500 | _aPrevious edition: 2021. | ||
| 504 | _aIncludes bibliographical references (pages 387-405) and index. | ||
| 520 | _a"How can public relations play a more active role in the betterment of society? Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication, Third Edition presents the comprehensive field of public relations as it is today and will be tomorrow. Recognizing that the shifts in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell present an introductory text that shows how today's PR professionals create persuasive messages with modern technologies, but also work in line with the industry's foundations. Since the practice of public relations is rooted in credibility, the authors' main goal is to develop ethical and socially responsible communicators who are more concerned with building trust and respect with the diverse communities than envisioning the next viral campaign. The authors balance this approach with a focus on understanding communication theory, history, process, and practice and how all of these concepts can be applied to strategic public relations planning"-- Provided by publisher. | ||
| 650 | 0 |
_aPublic relations _924 |
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| 700 | 1 |
_aParnell, Lawrence J. _eauthor _974 |
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| 906 |
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