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001			23282823
003			Urbe University
005			20260302150901.0
007			t|
008			230818s2024 nyua b 001 0 eng
010			_a 2023029180
020			_a9781266931628
035			_a23282823
035			_a(DLC)23282823
040			_aDLC _beng _erda _cDLC _dDLC _dDLC-MRC _dDLC
042			_apcc
050	0	0	_aHF5415.2 _b.H265 2024
082	0	0	_a658.8/3 _223/eng/20230818
100	1		_aHair, Joseph F., _cJr., _d1944- _eauthor _4aut _975
245	1	0	_aEssentials of marketing analytics / _cJoseph F. Hair, Jr., University of South Alabama, Dana E. Harrison, East Tennessee State University, Haya Ajjan, Elon University.
250			_a2024 release.
300			_axviii, 473 pages _billustrations _c26 cm
504			_aIncludes bibliographical references and index.
520			_a"Preface We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at the masterís level. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media, artificial intelligence, and many other recent developments. We believe this book will become the premier source for new and essential knowledge in data analytics, particularly for situations related to decision making that can benefit from marketing analytics, which is likely 80 percent of all challenges faced by organizations. Many of you have been asking us to write this book, and we are confident you will be pleased it is now available. This second edition of Essentials of Marketing Analytics was written to meet the needs of you, our customers. The text is concise, highly readable, and value-priced, yet it delivers the basic knowledge needed for an introductory text on marketing analytics. We provide you and your students with an exciting, up-to-date text and an extensive sup-plement package. In the following sections, we summarize what you will find when you examineóand we hope, adoptóthe second edition of Essentials of Marketing Analytics"-- Provided by publisher.
650		0	_aMarketing research _976
650		0	_aMarketing _911
700	1		_aHarrison, Dana E. _eauthor _4http://id.loc.gov/vocabulary/relators/aut _977
700	1		_aAjjan, Haya _eauthor _4http://id.loc.gov/vocabulary/relators/aut _978
776	1		_iOnline version _aHair, Joseph F., Jr., 1944- _tEssentials of marketing analytics _bSecond edition _dNew York, NY: McGraw Hill LLC, [2024] _w(DLC) 2023029181 _z9781266876776
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
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