| 000 | 01141cam a22003138i 4500 | ||
|---|---|---|---|
| 001 | 22019401 | ||
| 003 | Urbe University | ||
| 005 | 20260304151446.0 | ||
| 008 | 210503s2022 nju b 001 0 eng | ||
| 010 | _a 2021016494 | ||
| 020 | _a9780138076252 | ||
| 035 | _a22019401 | ||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.K64 2026 |
| 100 | 1 |
_aKotler, Philip, _eauthor. _910 |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College, Alexander Chernev, Northwestern University. |
| 250 | _aSeventeenth Edition. | ||
| 260 |
_aHarlow, England, _bPearson Education Limited : _c2026 |
||
| 263 | _a2107 | ||
| 300 |
_axxix, 532 pages _bcolor illustrations ; _c28 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _988 |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- _eauthor. _989 |
|
| 700 | 1 |
_aChernev, Alexander, _eauthor. _990 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c624 _d624 |
||