000			01886cam a22003615a 4500
999			_c82 _d82
001			17798408
003			URBE
005			20180205112303.0
006			a||||gr|||| 001 0
007			ta
008			130701s2015 ctua b 001 0 eng
010			_a 2013944273
020			_a9781285429953 _q(pbk.)
020			_a1285429958 _q(pbk.)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	4	_aHF5415.13 _b.L142 2015
100	1		_aIacobucci, Dawn, _eauthor.
245	1	0	_aMarketing management / _cDawn Iacobucci.
250			_aFirst edition
260			_aStamford, CT : _bCengage Learning, _cc2015
300			_axiii, 335 pages ; _bill. _c26 cm
504			_aIncludes bibliographical references and index.
505	0		_aPart 1. Marketing management -- Why is marketing management important? -- Customer behavior -- Segmentation -- Targeting -- Positioning -- Part 2. Product positioning -- Products: goods and services -- Brands -- New products -- Part 3. Positioning via price, ,place, and promotion -- Pricing -- Channels of distribution and logistics -- Integrated marketing communications: the advertising message -- Integrated marketing communications: media choices -- Social media -- Part 4. Positioning: Assessment through the customer lens -- Customer relationships -- Marketing research tools -- Part 5. Capstone -- Marketing strategy -- Marketing plans.
650		0	_aMarketing _xManagement.
856	4	2	_3Contributor biographical information _uhttps://www.loc.gov/catdir/enhancements/fy1612/2013944273-b.html
856	4	2	_3Publisher description _uhttps://www.loc.gov/catdir/enhancements/fy1612/2013944273-d.html
856	4	1	_3Table of contents only _uhttps://www.loc.gov/catdir/enhancements/fy1612/2013944273-t.html
906			_a0 _bibc _corigres _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK