International business : competing in the global marketplace / Charles W. L. Hill, University of Washington, G. Tomas M. Hult, Michigan State University.
Publication details: New York : McGraw-Hill Education, c2019Edition: 12eDescription: xxxii, 667 pages : illustrations, 29 cmISBN:- 9781259929441
- HD62.4 .H55 2019
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URBE Library General Stacks | Non-fiction | HD62.4 .H55 2019 C.2 (Browse shelf(Opens below)) | 2 | Available | 0574 |
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| HD62.4 .H548 2024 Global Business Today / | HD62.4 H55 2015 Copy 1 Negocios internacionales : | HD62.4 H55 2015 Copy 2 Negocios internacionales : | HD62.4 .H55 2019 C.1 International business : competing in the global marketplace / | HD62.4 .H55 2019 C.2 International business : competing in the global marketplace / | HD62.4 H55 2021 Negocios internacionales : cómo competir en el mercado global / | HD62.4 .H55 2021 C.1. International Business : Competiting in the Global Marketplace / |
Includes bibliographical references and indexes.
Part 1. Introduction and overview. Globalization -- Part two. National differences -- National differences in political, economic, and legal systems -- National differences in economic development -- Differences in culture -- Ethics, corporate social responsibility, and sustainability -- Part three. The global trade and investment environment -- International trade theory -- Government policy and international trade -- Foreign direct investment -- Regional economic integration -- Part four. The global monetary system -- The foreign exchange market -- The international monetary system -- The global capital market -- Part Five. The strategy and structure of international business -- The strategy of international business -- The organization of international business -- Entry strategy and strategic alliances -- Part six. International business functions -- Exporting, importing, and countertrade -- Global production and supply chain management -- Global marketing and R&D -- Global human resource management -- Accounting and finance in international business -- Part seven. Integrative cases -- Global medical tourism -- Venezuela under Hugo Chavez and beyond -- Political and economic reform in Myanmar -- Will China continue to be a growth marketplace? -- Leads in toys and drinking water -- Creating the world's biggest free-trade zone -- Sugar subsidies drive candy market abroad -- Volkswagen in Russia -- The NAFTA tomato wars -- Subaru's sales boom thanks to the weaker Yen -- The IMF and Ukraine's economic crisis -- The global financial crisis and its aftermath: Declining cross-border capital flows -- Ford's global platform strategy -- Phillip's global restructuring -- General Motors and Chinese joint ventures -- Exporting desserts by a Hispanic entrepreneur -- Apple: The best supply chain in the world? -- Domino's global marketing -- Siemens and global competitiveness -- Microsoft and its foreign cash holdings.
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