How to write a business plan : a step-by-step guide to creating a plan that gets results / Michael P. Griffin.
Publication details: American Management Association , 2015Edition: Fifth editionDescription: 1 electronic resource ; 242 pages : 28 cmISBN:- 9780761215509
- 0761215506
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Computer Files
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AMACOM Self-Study Program.
Includes bibliographical references and index.
Chapter 1 - The Business Plan
Chapter 2 - Introduction to Business Planning
Chapter 3 - Diagnosing the Internal Capabilities of a Company
Chapter 4 - Diagnosing and Measuring Customer Satisfaction
Chapter 5 - Diagnosing the External
Chapter 6 - Setting Goals
Chapter 7 - Developing a Sales and Revenue Plan
Chapter 8 - Developing a Production Plan
Chapter 9 - Developing an Organization and Management Plan
Chapter 10 - Developing a Financial Plan
Chapter 11 - Developing an Information Technology Plan
Chapter 12 - Preparing a Business Plan to Raise Capital
Bibliography
Online Resources
Glossary
Post-Test
List of Examples
List of Sidebars
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