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International Business / Simon Collinson, Rajneesh Narula, Amir Qamar, Alan M. Rugman

By: Publication details: Harlow, United Kingdom , Pearson : 2024Edition: Ninth editionDescription: xxx, 602 pages : illustrations (color), maps (color) ; 27 cmISBN:
  • 9781292729084
Subject(s): LOC classification:
  • HD62.4 .C237 2024
Contents:
List of Figures and Tables Preface About the Authors Guide to the Case StudiesPublisher's Acknowledgements Frameworks for this Book: Our Approach to the Study of International Business Part 1 The World of International Business An Introduction to International BusinessGeneral Frameworks in International Business Multinational Enterprises, Innovation and Competitiveness Part 2 The Environment of International Business International PoliticsInternational CultureInternational TradeManaging International Finance Part 3 International Business Strategies Multinational Strategy Organising Strategy Corporate Strategy and National Competitiveness Part 4 Functional Area Strategies Production StrategyMarketing StrategySocially Responsible Business StrategyPolitical Risk and Negotiation Strategy Part 5 Regional Strategies European UnionNorth America Emerging Economies China Glossary Index
Summary: "International Business, 9th Edition, by Collinson, Narula, Qamar, and Rugman, combines data, evidence, case studies, and latest examples to reflect the new realities of managing multinational businesses in a rapidly changing world. It connects key theories, methodological tools, and analytical frameworks to map trends, make predictions, and take on the role of decision makers in business and governments to enable them to lead organizations with real insight in a complex, global business environment."-- Provided by publisher
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books URBE Library General Stacks Non-fiction HD62.4 .C237 2024 (Browse shelf(Opens below)) Available 1075
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List of Figures and Tables Preface About the Authors Guide to the Case StudiesPublisher's Acknowledgements Frameworks for this Book: Our Approach to the Study of International Business Part 1 The World of International Business An Introduction to International BusinessGeneral Frameworks in International Business Multinational Enterprises, Innovation and Competitiveness Part 2 The Environment of International Business International PoliticsInternational CultureInternational TradeManaging International Finance Part 3 International Business Strategies Multinational Strategy Organising Strategy Corporate Strategy and National Competitiveness Part 4 Functional Area Strategies Production StrategyMarketing StrategySocially Responsible Business StrategyPolitical Risk and Negotiation Strategy Part 5 Regional Strategies European UnionNorth America Emerging Economies China Glossary Index

"International Business, 9th Edition, by Collinson, Narula, Qamar, and Rugman, combines data, evidence, case studies, and latest examples to reflect the new realities of managing multinational businesses in a rapidly changing world. It connects key theories, methodological tools, and analytical frameworks to map trends, make predictions, and take on the role of decision makers in business and governments to enable them to lead organizations with real insight in a complex, global business environment."-- Provided by publisher

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