Introduction to public relations : strategic, digital, and socially responsible communication /
Page, Janis Teruggi
Introduction to public relations : strategic, digital, and socially responsible communication / Janis Teruggi Page, University of Illinois at Chicago, Lawrence J. Parnell, George Washington University. - Third edition. - Thousand, Oaks, California , Sage : 2026 - xxvi, 422 pages illustrations (chiefly color) 26 cm
Previous edition: 2021.
Includes bibliographical references (pages 387-405) and index.
"How can public relations play a more active role in the betterment of society? Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication, Third Edition presents the comprehensive field of public relations as it is today and will be tomorrow. Recognizing that the shifts in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell present an introductory text that shows how today's PR professionals create persuasive messages with modern technologies, but also work in line with the industry's foundations. Since the practice of public relations is rooted in credibility, the authors' main goal is to develop ethical and socially responsible communicators who are more concerned with building trust and respect with the diverse communities than envisioning the next viral campaign. The authors balance this approach with a focus on understanding communication theory, history, process, and practice and how all of these concepts can be applied to strategic public relations planning"-- Provided by publisher.
9781071901953
2024949060
Public relations
HM1221 / .P34 2026
Introduction to public relations : strategic, digital, and socially responsible communication / Janis Teruggi Page, University of Illinois at Chicago, Lawrence J. Parnell, George Washington University. - Third edition. - Thousand, Oaks, California , Sage : 2026 - xxvi, 422 pages illustrations (chiefly color) 26 cm
Previous edition: 2021.
Includes bibliographical references (pages 387-405) and index.
"How can public relations play a more active role in the betterment of society? Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication, Third Edition presents the comprehensive field of public relations as it is today and will be tomorrow. Recognizing that the shifts in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell present an introductory text that shows how today's PR professionals create persuasive messages with modern technologies, but also work in line with the industry's foundations. Since the practice of public relations is rooted in credibility, the authors' main goal is to develop ethical and socially responsible communicators who are more concerned with building trust and respect with the diverse communities than envisioning the next viral campaign. The authors balance this approach with a focus on understanding communication theory, history, process, and practice and how all of these concepts can be applied to strategic public relations planning"-- Provided by publisher.
9781071901953
2024949060
Public relations
HM1221 / .P34 2026