Introduction to public relations : (Record no. 620)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02364cam a2200337 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 23899282 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Urbe University |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260302143351.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | t| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241022s2026 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2024949060 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781071901953 |
| Qualifying information | paperback |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 23899282 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (DLC)23899282 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | DLC-MRC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM1221 |
| Item number | .P34 2026 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Page, Janis Teruggi |
| Relator term | author |
| 9 (RLIN) | 73 |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to public relations : |
| Remainder of title | strategic, digital, and socially responsible communication / |
| Statement of responsibility, etc | Janis Teruggi Page, University of Illinois at Chicago, Lawrence J. Parnell, George Washington University. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Thousand, Oaks, California , |
| Name of publisher, distributor, etc | Sage : |
| Date of publication, distribution, etc | 2026 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 422 pages |
| Other physical details | illustrations (chiefly color) |
| Dimensions | 26 cm |
| 500 ## - GENERAL NOTE | |
| General note | Previous edition: 2021. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 387-405) and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "How can public relations play a more active role in the betterment of society? Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication, Third Edition presents the comprehensive field of public relations as it is today and will be tomorrow. Recognizing that the shifts in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell present an introductory text that shows how today's PR professionals create persuasive messages with modern technologies, but also work in line with the industry's foundations. Since the practice of public relations is rooted in credibility, the authors' main goal is to develop ethical and socially responsible communicators who are more concerned with building trust and respect with the diverse communities than envisioning the next viral campaign. The authors balance this approach with a focus on understanding communication theory, history, process, and practice and how all of these concepts can be applied to strategic public relations planning"-- Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| 9 (RLIN) | 24 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parnell, Lawrence J. |
| Relator term | author |
| 9 (RLIN) | 74 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | URBE Library | URBE Library | General Stacks | 03/02/2026 | Purchase | HM1221 .P34 2026 | 1060 | 03/02/2026 | 03/02/2026 | Books |