Fundamentos de la publicidad / (Record no. 181)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01982nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URBE |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190623182257.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | a||||gr|||| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190623b sp a|||grb||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788416701612 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | MX001001958979 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMX |
| Language of cataloging | spa |
| Transcribing agency | UNAMX |
| Modifying agency | URBE |
| Description conventions | rda |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | G64 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gómez Nieto, Begoña |
| Relator term | autor |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentos de la publicidad / |
| Statement of responsibility, etc | Begoña Gómez Nieto |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Primera edición. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Madrid : |
| Name of publisher, distributor, etc | ESIC, |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 255 páginas : |
| Other physical details | ilustraciones |
| 490 00 - SERIES STATEMENT | |
| Series statement | Libros profesionales de empresa |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye bibliografía. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introducción -- Sobre el estudio teórico de la publicidad -- La teoría de la publicidad -- Breve incursión en la historia y el nacimiento de la publicidad -- Aproximación al concepto de publicidad -- La relación entre publicidad y marketing -- Diferenciación entre publicidad y relaciones públicas -- Aspectos sociológicos de la publicidad. Crítica social a la publicidad -- Publicidad y cultura de masas -- Relación entre publicidad y economía -- El sistema publicitario -- La publicidad como proceso de comunicación -- Tipología general de la publicidad -- Los objetivos de la publicidad -- Descripción del sistema publicitario -- Identidad e imagen corporativa -- Posicionamiento, personalidad y valor estratégico de la marca -- Sobre la creatividad publicitaria -- La planificación de medios -- Nuevos formatos publicitarios y acciones comunicativas al servicio de las organizaciones -- La comunicación below the line -- Acciones de street marketing, ambient marketing, ambient media, publicidad de guerrilla, comunicación viral -- Publicidad online: formatos publicitarios en Internet -- Publicidad en redes sociales -- Hacia dónde va la publicidad -- Conclusiones. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicidad |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mercadotecnia |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicidad en Internet |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 06/23/2019 | Purchase | HF5823 G64 2017 Copy 1 | 0337 | 04/29/2020 | 1 | 06/23/2019 | Books | |||||
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 06/23/2019 | Purchase | HF5823 G64 2017 Copy 2 | 0338 | 04/29/2020 | 2 | 06/23/2019 | Books |