Estrategias de comunicación en redes sociales : (Record no. 229)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01809nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URBE |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190723133414.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | a||||gr|||| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190723t2012 sp ||||gr|||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788497846202 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMX |
| Language of cataloging | spa |
| Transcribing agency | UNAMX |
| Modifying agency | URBE |
| Description conventions | rda |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM742 |
| Item number | E77 2012 |
| 245 00 - TITLE STATEMENT | |
| Title | Estrategias de comunicación en redes sociales : |
| Remainder of title | usuarios, aplicaciones y contenidos / |
| Statement of responsibility, etc | Miguel Ángel Nicolás Ojeda y María del Mar Grandío Pérez (coords.) ; prólogo de Joan Costa |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Barcelona : |
| Name of publisher, distributor, etc | Gedisa, |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 189 páginas |
| 490 0# - SERIES STATEMENT | |
| Series statement | Comunicación |
| Volume number/sequential designation | 42 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye bibliografía. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Consideraciones sobre comunicación publicitaria y redes sociales: usuarios, características, estrategias y planificación -- Herramientas para la medición de los social media -- Los cambios en el discurso global de Twitter: trending topics y la nueva televisión -- Los mensajes de las organizaciones en las redes sociales: nuevos retos frente a las RR.PP tradicionales -- La regulación de la publicidad en las redes sociales -- De uno a múltiple. Revisión teórica del concepto de receptor desde el siglo XX hasta nuestros días -- Twitter y el consumidor implícito en la ficción televisiva. La narración crossmedia en el servicio del branding creativo -- Esto es todo amigos! El cameo de las marcas en las redes sociales infantiles: la Comunidad Clan -- Comunicación de crisis y redes sociales: Oportunidad o amenaza? -- Medir el ROI en social media. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Redes sociales en línea |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Comunicación en redes sociales |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nicolás Ojeda, Miguel Ángel, |
| Relator term | coordinador |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Grandío Pérez, María del Mar, |
| Relator term | coordinador |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Costa, Joan, |
| Relator term | prologuista |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 07/23/2019 | Purchase | HM742 E77 2012 Copy 1 | 0362 | 04/29/2020 | 1 | 07/23/2019 | Books | |||||
| Library of Congress Classification | Non-fiction | URBE Library | URBE Library | General Stacks | 07/23/2019 | Purchase | HM742 E77 2012 Copy 2 | 0363 | 04/29/2020 | 2 | 07/23/2019 | Books |