Global strategy / Mike W. Peng.
Publication details: Mason, Ohio : South-Western, ©2014.Edition: 3rd edDescription: xxx, 530 p. : ill. ; 24 cmISBN:- 9781133964612
- 1133964613
- HD62.4 .P46 2014
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URBE Library General Stacks | Non-fiction | HD62.4 .P46 2014 Copy 1 (Browse shelf(Opens below)) | 1 | Available | 0177 | |
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| HD62.4 .I5496 2015 Copy1 International business strategy : | HD62.4 .I5496 2015 Copy2 International business strategy : | HD62.4 .P46 2014 Copy 1 Global strategy / | HD62.4 .P46 2014 Copy 2 Global strategy / | HD62.4 P46 2015 Copy 1 Estrategia global / | HD62.4 P46 2015 Copy 2 Estrategia global / | HD62.4 P46 2015 Copy 3 Estrategia global / |
Formerly CIP. Uk
Includes bibliographical references and indexes.
Part I: FOUNDATIONS OF GLOBAL STRATEGY. 1. Strategizing Around the Globe -- 2. Managing Industry Competition -- 3. Leveraging Resources and Capabilities -- 4. Emphasizing Institutions, Cultures, and Ethics -- Part II: BUSINESS-LEVEL STRATEGIES. 5.Growing and Internationalizing the Entrepreneurial Firm -- 6. Entering Foreign Markets -- 7. Making Strategic Alliances and Networks Work -- 8. Managing Global Competitive Dynamics -- Part III: CORPORATE-LEVEL STRATEGIES. 9. Diversifying, Acquiring and Restructuring -- 10. Strategizing, Structuring and Learning Around the World -- 11. Governing the Corporation Around the World -- 12. Strategizing With Corporate Social Responsibility -- Integrative Cases.
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