Strategic public relations : an audience-focused approach / Barbara Diggs-Brown.
Publication details: Australia ; Boston, MA : Wadsworth Cengage Learning, c2012 .Description: xxix, 498 p. : ill. ; 26 cmISBN:- 9780534637064
- 053463706X
- 659.2 23
- HD59 .D55 2012
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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URBE Library General Stacks | Non-fiction | HD59 .D55 2012 Copy 1 (Browse shelf(Opens below)) | 1 | Available | 0381 | ||
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URBE Library General Stacks | Non-fiction | HD59 .D55 2012 Copy 2 (Browse shelf(Opens below)) | 2 | Available | 0382 |
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| HD59 A173 2018 C.1 Relaciones públicas 2.0 : cómo gestionar la comunicación corporativa en el entorno digital / | HD59 A173 2018 C.2 Relaciones públicas 2.0 : cómo gestionar la comunicación corporativa en el entorno digital / | HD59 .D55 2012 Copy 1 Strategic public relations : | HD59 .D55 2012 Copy 2 Strategic public relations : | HD59.K558 2021 C.2 Social media campaigns : strategies for public relations and marketing / | HD60 A87 2015 Copy 1 Sostenibilidad y ecoeficiencia en la empresa moderna / | HD60 A87 2015 Copy 2 Sostenibilidad y ecoeficiencia en la empresa moderna / |
Includes bibliographical references and index.
Part 1. Getting oriented -- What is a public relations? -- Who are PR practitioners? -- Historical perspective -- Strategy in public relations -- Part 2. Foundations of public relations -- Understanding audiences -- Researching effectively -- Adhering to ethical practices and meeting professional standards -- Staying within legal bounds -- Understanding public relations theory -- Part 3. The process of strategic public relations -- Discovery and analysis -- Program planning -- Campaign implementation -- Program evaluation and campaign follow-up -- Part 3. Guide to public relation tactics -- Written tactics -- Spoken tactics -- Visual media and interactive media tactics -- Part 5. Public relations practice in context -- Corporate sector -- Nonprofit sector -- Politics and government -- International public relations.
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