Includes bibliographical references and index

Part 1 PR Writing: Role and responsibility -- Public relations and the writer -- Ethical and legal responsibilities of the PR writer -- Part 2 Writing principles -- Writing to clarify and simplify the complex: style and content -- Grammar,spelling and punctuation -- Social media writing -- Part 3 Preparing to write -- Research for the public relations writer -- Writing to persuade -- Part 4 Writing for select audiences -- Media kits, media pitches, backgrounders and columns -- Writing for public media -- Emails, memos, letters, proposals and reports -- Newsletters -- magazines and brochures -- Speeches, presentations and other orally delivered messages -- Part 5 Writing in turbulent times -- Crisis communication.

Combining the practical approach of a trade book with fundamental PR principles and theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, thoroughly equips students with the essential techniques and methods needed to write with understanding and purpose. The Eleventh Edition takes a more strategic focus as it guides students through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for turbulent times. It also introduces different styles and techniques behind writing principles. In addition, the text now includes an entire chapter devoted to writing for social media.