Public relations writing and media techniques / Dennis L. Wilcox, San Jose State University, Bryan H. Reber, University of Georgia.
Publication details: Boston : Pearson , 2016Edition: Eighth EitionDescription: xv, 368 pages : color illustrations ; 28 cmISBN:- 9780134010496
- 0134010493
- 659.20973 23
- HM1221 .W55 2016
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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URBE Library General Stacks | Non-fiction | HM1221 .W55 2016 C.1 (Browse shelf(Opens below)) | 1 | Available | 0667 | |
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URBE Library General Stacks | Non-fiction | HM1221 .W55 2016 C.2 (Browse shelf(Opens below)) | 2 | Available | 0668 |
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| HM1221 .P34 2021 C.2 Introduction to public relations : Strategic, Digital, and Socially Responsible Communication / | HM1221 .S768 2025 Becoming a public relations writer : Strategic Writing for Emerging and Establisherd Media | HM1221 .W55 2016 C.1 Public relations writing and media techniques / | HM1221 .W55 2016 C.2 Public relations writing and media techniques / | JF1351 .D449 2015 Copy1 Managing human behavior in public and nonprofit organizations / | JF1351 .D449 2015 Copy2 Managing human behavior in public and nonprofit organizations / | JZ1242 .G58 2023 The globalization of world politics / |
Includes index.
1 Getting Organized for Writing.-- 2 Becoming a Persuasive Writer.-- 3 Finding and Making News.-- 4 Working with Journalists and Bloggers.-- 5 Writing the News Release.-- 6 Preparing Fact Sheets, Advisories, Media Kits and Pitches.-- 7 Creating Feature Content and Op-Eds.-- 8 Publicity Photos and Infographics .-- 9 Radio, Television, and Online Video.-- 10 Websites, Blogs, and Podcasts.-- 11 Social Media and Mobile Apps.-- 12 Intranets, Newsletters, and Brochures.-- 13 Writing Email, Memos, and Proposals.-- 14 Giving Speeches and Presentations.-- 15 Organizing Meetings and Events.-- 16 Using Direct Mail and Advertising.-- 17 Working Within a Legal Framework.-- 18.- Planning Programs and Campaigns.-- 19 Measuring Success
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