Global strategy / Mike W. Peng.
Publication details: Boston : Cengage Learning , 2022Edition: 5eDescription: 460 pagesISBN:- 9780357512364
- HD62.4 .P46 2022
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URBE Library General Stacks | Non-fiction | HD62.4 .P46 2022 C.1 (Browse shelf(Opens below)) | 1 | Available | 0683 | |
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URBE Library General Stacks | Non-fiction | HD62.4 .P46 2022 C.2 (Browse shelf(Opens below)) | 2 | Available | 0684 |
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| HD62.4 P46 2015 Copy 2 Estrategia global / | HD62.4 P46 2015 Copy 3 Estrategia global / | HD62.4 .P46 2022 C.1 Global strategy / | HD62.4 .P46 2022 C.2 Global strategy / | HD62.4 .V466 2022 International business strategy / | HD62.4 .W586 2016 Copy1 International business : | HD62.4 .W586 2016 Copy2 International business : |
PART 1: Foundation of Global Strategy.-- Chapter 1: Strategizing around the Globe.-- Chapter 2: Managing Industry Competition.-- Chapter 3: Leveraging Resources and Capabilities.-- Chapter 4: Emphasizing Institutions, Cultures and Ethics .-- PART 2: Business -Level Strategies.-- Chapter 5: Growing and Internationalizing the Entrepreneurial Firm.-- Chapter 6: Entering Foreign Markets.-- Chapter 7: Making Strategic Alliances and Networks Work.-- Chapter 8: Managing Competitive Dynamics.-- PART 3: Corporate-Level Strategies.-- Chapter 9: Diversifying and Managing Acquisitions Globally.-- Chapter 10: Strategizing, Structuring and Innovation Around the World.-- Chapter 11: Governing the Corporation Globally.-- Chapter 12: Strategizing on Corporate Social Responsability.-- PART 4: Integrative Cases
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