Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

By:

Clow, Kenneth E [author.]

Contributor(s):

Baack, Donald [author.]

Publication details: New York, NY : Pearson, 2022Edition: Ninth edition; Global editionISBN:

9781292411217

Subject(s):

Additional physical formats: Print version :: No titleDDC classification:

659.1 23

LOC classification:

HF5415.123 .C58 2022

Contents:

PART I: THE IMC FOUNDATION 1. Integrated Marketing Communications 2. Brand Management 3. Buyer Behaviors 4. The IMC Planning Process PART II: IMC ADVERTISING TOOLS 5. Advertising Campaign Management 6. Advertising Design 7. Traditional Media Channels PART III: DIGITAL AND ALTERNATIVE MARKETING 8. Digital and Mobile Marketing 9. Social Media 10. Alternative Marketing PART IV: IMC PROMOTIONAL TOOLS 11. Database and Direct Response Marketing and Personal Selling 12. Sales Promotions 13. Public Relations and Sponsorship Programs PART V: IMC ETHICS, REGULATION, AND EVALUATION 14. Relations and Ethical Concerns 15. Evaluating an Integrated Marketing Program

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Copy number	Status	Barcode
Books	URBE Library General Stacks		1	Available	0861
Books	URBE Library General Stacks	Non-fiction	2	Available	0862

Total holds: 0

Browsing URBE Library shelves,Shelving location: General Stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)

								Next
	Redacción en relaciones públicas /	Redacción en relaciones públicas /	Financial management : concepts and applications /	Integrated advertising, promotion, and marketing communications /	AZ105 H47 2014 Copy 1 Metodología de la investigación /	AZ105 H47 2014 Copy 2 Metodología de la investigación /	AZ105 H47 2023 Metodología de la investigación / Las rutas cuantitativa, cualitativa y mixta	Next

PART I: THE IMC FOUNDATION
1. Integrated Marketing Communications
2. Brand Management
3. Buyer Behaviors
4. The IMC Planning Process
PART II: IMC ADVERTISING TOOLS
5. Advertising Campaign Management
6. Advertising Design
7. Traditional Media Channels
PART III: DIGITAL AND ALTERNATIVE MARKETING
8. Digital and Mobile Marketing
9. Social Media
10. Alternative Marketing
PART IV: IMC PROMOTIONAL TOOLS
11. Database and Direct Response Marketing and Personal Selling
12. Sales Promotions
13. Public Relations and Sponsorship Programs
PART V: IMC ETHICS, REGULATION, AND EVALUATION
14. Relations and Ethical Concerns
15. Evaluating an Integrated Marketing Program

There are no comments on this title.

to post a comment.