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Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results / Janet Mizrahi.

By: Language: English Series: Corporate Communication CollectionPublication details: New York, Business Expert Press : 2010.Edition: 1st edDescription: 94 pages : illustrations ; 23 cmISBN:
  • 9781606491737
Subject(s): LOC classification:
  • HF5718.3 .M594 2010
Contents:
List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index.
Abstract: This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books URBE Library General Stacks Non-fiction HF5718.3 .M594 2010 C.1 (Browse shelf(Opens below)) 1 Available 0902
Books URBE Library General Stacks Non-fiction HF5718.3 .M594 2010 C.2 (Browse shelf(Opens below)) 2 Available 0903
Total holds: 0

Includes bibliographical references (p. 85-87) and index.

List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index.

This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner.

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