Part One: Foundations of Social Media Marketing-Chapter 1: The Social Media Environment-Chapter 2: Social Consumers-Chapter 3: Network Structure and Group Influences in Social Media--Part Two: Social Media Marketing Strategy and Planning -Chapter 4: Social Media Marketing Strategy -Chapter 5: Tactical Planning and Execution --Part Three: The Four Zones of Social Media -Chapter 6: Social Community Chapter 7: Social Publishing -Chapter 8: Social Entertainment -Chapter 9: Social Commerce --Part Four: Social Media Data Management and Measurement -Chapter 10: Social Media Analytics -Chapter 11: Social Media Metrics -- Part Five: Social Media Marketing in Practice -The Case Zone

The original bestselling and award-winning textbook on social media marketing, featuring all essential topics, concepts, research, and practical application for study and career success.
Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with the new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics, and Zoom.
A must-read for all students and practitioners of social media marketing.
Tracy L. Tuten is Professor of Marketing at Sofia University, USA.