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Public relations writing and media techniques / Dennis L. Wilcox, San Jose State University, Bryan H. Reber, University of Georgia.

By: Contributor(s): Publication details: Boston : Pearson , 2016Edition: Eighth EitionDescription: xv, 368 pages : color illustrations ; 28 cmISBN:
  • 9780134010496
  • 0134010493
Subject(s): DDC classification:
  • 659.20973 23
LOC classification:
  • HM1221 .W55 2016
Contents:
1 Getting Organized for Writing.-- 2 Becoming a Persuasive Writer.-- 3 Finding and Making News.-- 4 Working with Journalists and Bloggers.-- 5 Writing the News Release.-- 6 Preparing Fact Sheets, Advisories, Media Kits and Pitches.-- 7 Creating Feature Content and Op-Eds.-- 8 Publicity Photos and Infographics .-- 9 Radio, Television, and Online Video.-- 10 Websites, Blogs, and Podcasts.-- 11 Social Media and Mobile Apps.-- 12 Intranets, Newsletters, and Brochures.-- 13 Writing Email, Memos, and Proposals.-- 14 Giving Speeches and Presentations.-- 15 Organizing Meetings and Events.-- 16 Using Direct Mail and Advertising.-- 17 Working Within a Legal Framework.-- 18.- Planning Programs and Campaigns.-- 19 Measuring Success
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books URBE Library General Stacks Non-fiction HM1221 .W55 2016 C.1 (Browse shelf(Opens below)) 1 Available 0667
Books URBE Library General Stacks Non-fiction HM1221 .W55 2016 C.2 (Browse shelf(Opens below)) 2 Available 0668
Total holds: 0

Includes index.

1 Getting Organized for Writing.-- 2 Becoming a Persuasive Writer.-- 3 Finding and Making News.-- 4 Working with Journalists and Bloggers.-- 5 Writing the News Release.-- 6 Preparing Fact Sheets, Advisories, Media Kits and Pitches.-- 7 Creating Feature Content and Op-Eds.-- 8 Publicity Photos and Infographics .-- 9 Radio, Television, and Online Video.-- 10 Websites, Blogs, and Podcasts.-- 11 Social Media and Mobile Apps.-- 12 Intranets, Newsletters, and Brochures.-- 13 Writing Email, Memos, and Proposals.-- 14 Giving Speeches and Presentations.-- 15 Organizing Meetings and Events.-- 16 Using Direct Mail and Advertising.-- 17 Working Within a Legal Framework.-- 18.- Planning Programs and Campaigns.-- 19 Measuring Success

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